DEPARTMENT OF PUBLIC COMMUNICATION
CHAIR: DON R. RICHARDSON

Journalism Program
PROGRAM COORDINATOR: RUTH M. PATE
FACULTY: Fensch, McCartney, Pate

Major in Journalism: Students seeking a Bachelor of Arts degree in Journalism take a core of Journalism courses that includes a survey/history of the media, a survey of media writing, desktop publishing and beginning reporting. In addition, each student must complete PHO 182. After the core courses are completed, each student works with an advisor to select courses in writing, production, advertising or public relations to fit specific career goals. At the advanced level, all Journalism majors take a course dealing with press law, at least four hours of Journalism practicum (JRN 320) and a communications internship. Typing skills are necessary for all Journalism students.

Degrees and Certifications: Journalism students may pursue a Bachelor of Science degree in Journalism* or Bachelor of Arts degree in Journalism, Journalism-Advertising, or Journalism-Public Relations. Journalism majors seeking a B.A. must complete a minimum of 34 hours of Journalism classes, including 4 hours of JRN 320. Journalism majors seeking a B.S. must complete a minimum of 37 hours of Journalism, including 4 hours of JRN 320.

Students who wish to pursue a career in criminal justice reporting may choose a specialized double major in Journalism and Criminal Justice. Journalism majors should take JRN 433 and JRN 434 as part of their major. As part of their Criminal Justice major, students should visit an undergraduate advisor in the College of Criminal Justice. Students interested in this double major are invited to consult with the Journalism Program Coordinator.

Journalism majors seeking Secondary Teacher Certification must complete an approved 24-hour minor (with 12 advanced hours), which will serve as a second teaching field. A total of 12 hours in English will be required and SCM 384 should be taken in place of SCM 282 or SCM 286.

* Subject to action by the Texas Higher Education Coordinating Board.

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Journalism Minor: The minor in Journalism includes JRN 130, JRN 131, JRN 180 and JRN 320, plus 9 hours of Journalism electives (of which at least 6 hours must be 300 level or above). JRN minors also take PHO 182.

Endowments and Scholarships: On December 31, 1986, Houston Endowment Inc. awarded $1,000,000 to Sam Houston State University for the establishment of the Philip G. Warner Chair in Journalism. Houston Endowment Inc. is a philanthropic trust established by the late Jesse H. Jones and his wife, Mary Gibbs Jones, to benefit educational, cultural, and religious organizations. Philip G. Warner, class of 1961, was accorded the Distinguished Alumni Award from Sam Houston State University in 1985. His contributions to the field of journalism and his service to higher education in Texas, as evidenced by his membership on the Board of Regents, The Texas State University System, and the Texas Higher Education Coordinating Board, are recognized through the establishment of an endowed chair. Income derived from the endowment provides for the support of distinguished visiting educators and practitioners for the Journalism Program.

In addition, a number of Journalism scholarships are available, both for incoming freshmen and for students in the program. Most scholarship deadlines are in March for the following academic year. Contact the Journalism Program Coordinator for scholarship information and applications.

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Curricula: Major In Journalism
BACHELOR OF SCIENCE *

First YearCreditSecond YearCredit
JRN 130, 131,1809JRN 261, 2626
ENG 164, 1656 ENG 265 or 275 or 295 3
HIS 163, 1646 SCM 282 or 286 3
BIO, CHM, GEL or PHY (one field)8POL 2613
MTH (164 or 170)3PHL 262 3
KIN 215 or accepted substitute1BIO, CHM, GEL or PHY (one field) 8
33Minor6
KIN activity or accepted substitute1-3
33-35
Third YearCreditFourth YearCredit
JRN 264, 3346JRN 498, advanced JRN electives12
JRN 320 2-4JRN 3202
MTH (170 or higher level)3HED 390 or PHL 363 or PHL 371 or PHL 471 or PSY 334 3
STA 169 3
ART, DNC, MUS, or THR 3 SOC 381 or 465 3
ECO 230 3Electives (300 or 400)6
POL (300 or 400)3Minor6
PHO 182332
Minor6
32-34
*Subject to action by the Texas Higher Education Coordinating Board.

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Curricula: Major In Journalism

BACHELOR OF ARTS

First YearCreditSecond YearCredit
JRN 130, 131,1809JRN 261, 2626
ENG 164, 1656ENG 265 or 275 or 285 or 2953
HIS 163, 1646 SCM 282 or 286 3
BIO, CHM, GEL/GEO 141, or PHY (from two different departments)8 POL 261 3
PHL 262 or STA 1693
MTH (162 or 164)3FL (one field)8
KIN 215 or accepted substitute 1Minor6
33KIN activity or accepted substitute 1-3
33-35
Third YearCreditFourth YearCredit
JRN 264, 334 6JRN 498, advanced JRN electives9
JRN 3202-4JRN 3202
FL (one field)6POL (300 or 400)3
ART, DNC, MUS, THR, or PHL 366 6Criterion VI (300 or 400) 3
SOC 381 or 462 or 4653
PHO 1823Electives (300 or 400)6
ECO 230 3Minor6
Minor 632
32-34

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BACHELOR OF ARTS

Program in Advertising

First YearCreditSecond YearCredit
JRN 130, 131, 1809JRN 261, 2696
ENG 164, 1656 JRN 320 2
HIS 163, 1646 ENG 265 or 275 or 2953
BIO, CHM, GEL/GEO 141, or PHY (from two different departments) 8 SCM 282 or 286 3
FL (one field) 8
MTH (164 or 170 or approved substitute) 3 ECO 230 3
Minor* 6
KIN 215 or accepted substitute 1KIN activity or accepted substitute1-3
3332-34
Third Year Credit Fourth YearCredit
JRN 334, 3856JRN 468, 498, advanced JRN electives 9
JRN 3202
FL (one field) 6POL (300 or 400)3
ART 161 or 234 (Criterion IV)3HED 390 or PHL 363 or PHL 371 or PHL 471 or PSY 334 3
Criterion IV elective 3
POL 261 3 RTF 163 or 263 or 265 3
MKT 371 or MKT 376 3PHL 262 or STA 1693
PHO 182 3Criterion VI (300 or 400) 3
Minor* 6Minor*12
3536
* Art Minor is suggested. The Art Minor should consist of at least 18 hours chosen from the following courses: ART 161, 234, 265, 335, 336, 431, 432, and 434.
Three hours of art minor will fulfill both Art and Criterion IV electives.

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BACHELOR OF ARTS

Program in Public Relations

First YearCreditSecond YearCredit
JRN 130, 180, 1319JRN 261, 262, 264, 26612
ENG 164, 165 6PHL 262 or STA 1693
HIS 163, 1646ENG 265 or 275 or 2953
BIO, CHM, GEL, or PHY (from 2 different departments) 8 SCM 282 or 286 3
FL (one field) 8
MTH (164 or 170)3Mass Communication Minor*6
KIN 215 or accepted substitute1KIN activity or accepted substitute1
33 36
Third YearCreditFourth YearCredit
JRN 334, 3366JRN 432, 4986
JRN 3202-4JRN 3202
FL (one field)6HED 390 or PHL 363 or PHL 371 or PHL 471 or PSY 334 3
ART 161 or 234 (Criterion IV) 3
Criterion IV elective 3POL (300 or 400)3
PHO 1823ECO 2303
POL 2613Electives (300 or 400) and MKT 3719
Mass Communication Minor* 6 Mass Communication Minor*6
32-34 32

* The Mass Communications Minor includes SCM 360, SCM 382; RTF 163 and 116 or 263 and 265; RTF 372, 373, 376 or 377; MKT 371 or 376; and a 3-hour elective in SCM, RTF or PHO.

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JOURNALISM COURSE DESCRIPTIONS

JRN 130 SURVEY AND HISTORY OF MASS COMMUNICATION. [COMM 1307] A study of the history, organization and operation of the communications media. Course includes sociological aspects of the media, as well as the study of the media as a political force. Credit 3.

JRN 131 ELEMENTS OF WRITING FOR MASS COMMUNICATION. This course introduces students to the basic skills necessary to produce news stories, publicity/public relations materials and advertising copy. Emphasis is placed on language and grammar skills as well as styles, techniques and formats. Prerequisite.ENG 164. Credit 3.

JRN 180 DESKTOP PUBLISHING I. This course provides an introduction to desktop publishing programs that will be used in writing, advertising and production courses. Students will learn of the publishing possibilities offered by Macintosh technology in the areas of word processing, graphics and page layout. Basic principles of format design, typography and layout will be taught. Production techniques will be included as well. Credit 3.

*JRN 261 BEGINNING NEWS WRITING. This course introduces students to the principles and practices of news writing. Emphasis is placed on newspaper style in writing basic news material. Prerequisites:JRN 131, JRN 180. Credit 3.

*JRN 262 GENERAL ASSIGNMENT REPORTING. This is a continuation of JRN 261, with discussion and practice in writing and reporting on a variety of campus news. Emphasis will be upon building interviewing and reporting skills. Students will be assigned news beats on campus, with regular assignments due for campus media. Prerequisite: JRN 261. Credit 3.

JRN 264 NEWS EDITING. [COMM 2309] A comprehensive study of and practice in editing, copyreading and headline writing. In addition, the course will introduce students to other copy desk duties such as photo sizing, caption writing and page layout. Prerequisite: JRN 131. Credit 3.

JRN 266 PRINCIPLES OF PUBLIC RELATIONS. An introduction to public relations, its origin and its role in contemporary life. Topics include ethics, skills acquired, and use of public relations by business, institutions and government. Prerequisite: JRN 130. Credit 3.

JRN 269 PRINCIPLES OF ADVERTISING. Introduces students to the fundamentals of advertising, including ethical questions, advertising appeals, copywriting, layout, and selection of media, as well as design and typography. Prerequisite: JRN 180. Credit 3.

JRN 320 JOURNALISM PRACTICUM. Advanced instruction and practice on student publications. Students are assigned duties in the advertising, business, editorial, public relations or production operation of the student publications. Prerequisite: JRN 131. May be repeated for up to six hours credit with up to two practicums taken in the same area. Credit 1-2.

JRN 334 LEGAL AND ETHICAL ASPECTS OF THE PRESS. A study of the evolution of the rights, privileges and restrictions of the media. The influence of constitutional rights, statutory restrictions, court precedents, self-imposed and public restrictions on news coverage and ethics of journalism are included. Prerequisite: JRN 131. Credit 3.

JRN 336 PUBLIC INFORMATION METHODS. The techniques and skills used in securing publicity and promoting the image of organizations, corporations and institutions -- private and public -- are stressed. Course includes writing/producing public relations materials and gaining practical experience in public relations techniques. Prerequisites: JRN 266. Credit 3.

JRN 380 DESKTOP PUBLISHING II. A continuation of JRN 180, this course deals with advanced computer graphics and publication design. Students also will be introduced to interactive multimedia presentations and other emerging communications technologies. Prerequisite: JRN 180 or permission of instructor. Credit 3.

*JRN 382 SPECIALIZED WRITING. Study of and practice in writing for specialized areas such as sports, features, editorials and columns. Each time this class is offered, the emphasis will be on developing a level of writing suitable for publication in one such specialized area. (Students may repeat as topics vary.) Prerequisite for journalism majors: JRN 261. Credit 3.

JRN 385 ADVERTISING SALES. An in-depth approach to advertising sales and promotions. Students learn the ethics of selling and develop sales approaches and practices for local merchants. Macintosh computers are used to create ads for publication. Graphics and copywriting are stressed, as are presentation skills. This class also is designed to train students to be more confident when interviewing for internships and employment. Prerequisite: JRN 269 or permission of instructor. Credit 3.

JRN 431 MAGAZINE EDITING AND PRODUCTION. A study of general and special interest magazines. The theory and practices of magazine editing, content and design will be examined. Students will help write, edit and produce a magazine. Prerequisite: JRN 261. Credit 3.

JRN 432 PUBLIC RELATIONS CASE STUDIES. Study of public relations case problems in industry, labor, education, government, social welfare and trade associations with emphasis on analysis and applications of solutions. Prerequisite: JRN 266 or consent of instructor. Credit 3.

JRN 433 INVESTIGATIVE REPORTING. This course provides an introduction and overview of current investigative reporting techniques. Articles, case studies and investigative writers/reporters will be studied and students will write several investigative pieces. Techniques of data collection and analysis as well as journalism law and ethics also will be included. Prerequisite: JRN 262. Credit 3.

JRN 434 POLICE REPORTING. This course will provide an overview and analysis of current police reporting techniques. Students will build their skills in this area through writing assignments and through exposure to case studies, field trips and guest experts. Prerequisite: JRN 262. Credit 3.

JRN 468 ADVERTISING PRACTICE AND PROCEDURE. This course includes researching, preparing and presenting an advertising plan, as well as copywriting, selling techniques and layout. The emphasis is on practical training for advertising work. Prerequisite: JRN 269. Credit 3.

JRN 498 JOURNALISM INTERNSHIP. An on-the-job application of skills and theories learned in the classroom for students who have completed their sophomore year. Internships are with newspapers, public relations and advertising agencies, and with businesses, non-profit groups and government agencies. Prerequisites: Permission of program coordinator and advanced standing. Credit 3.

JRN 499 SPECIAL PROBLEMS IN COMMUNICATIONS. This course provides an opportunity to develop skills or conduct supervised investigation in an area of special interest. Prerequisites: Permission of program coordinator and advanced standing. This course may be taken for Academic Distinction credit. See Academic Distinction Program in this catalogue. Credit 3.

* Subject to action by the Board of Regents, The Texas State University System, and the Texas Higher Education Coordinating Board.

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Photography Program
PROGRAM COORDINATOR: James E. Paster
FACULTY: Barnosky, Jackson, Paster, Seifert

The Photography Program at Sam Houston State University provides an opportunity to acquire the various technical and aesthetic skills necessary to prepare for a career in professional photography. The program offers instructional emphasis in product illustration, color processing and printing, and portraiture. A variety of supporting fields including digital imaging, history of photography, and fine arts are also offered. Professional competence is achieved through a strong curriculum that includes a wide variety of practical photographic applications and facilities that are among the finest available.

Students may minor in Photography by completing a minimum of 21 semester hours. Requirements for the minor include: PHO 182, 184, 231, 6 hours from the following (PHO 181, 232, 235, 263, 282), and 6 advanced hours of PHO electives.

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Curricula: Major in Photography

BACHELOR OF ARTS

CRITERION I: ENG 164, 1656
ENG 265, 275, or 295; 3 hrs. ENG 200 level or higher 6
CRITERION II:MTH 164, CS 1336
CRITERION III:BIO, CHM, GEL, PHY (two different departments) 8
CRITERION IV:ART 1613
CRITERION V:HIS 163, 164; POL 261, POL (advanced)12
CRITERION VI:GEO 330 and 3 hrs. each from Clusters 2 and 39
CRITERION VII:KIN 215, 1 hr.2
TOTAL52
MAJOR:Core: PHO 182, 184, 231, 232,
235, 262, 282, 337, 381, 495
30
Specialty: Advanced Hours 15
MINOR:18-24
FOREIGN LANGUAGE:One field14
SUPPORT AREA:PHL 366 3
TOTAL 132-138

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BACHELOR OF SCIENCE

CRITERION I:ENG 164, 1656
ENG 330; 3 hrs. from ENG 265, 275, 295 6
CRITERION II:MTH 164; CS 1336
CRITERION III:BIO, CHM, PHY (two fields, 8 hrs. from each) 16
CRITERION IV: ART 1613
CRITERION V:HIS 163, 164; POL 261, POL (advanced)12
CRITERION VI:ECO 230; PSY 334; and 3 hrs. from Cluster 19
CRITERION VII:KIN 215, 1 HR. 2
TOTAL60
MAJOR: Core: PHO 182, 184, 231, 232,
262, 263, 282, 333, 362, 430, 495
33
Specialty: Advanced Hours15
MINOR: 18-24
ELECTIVES: 6
TOTAL 132-138

Students enrolling in PHO 182 and/or 184 must furnish their own 35mm single lens reflex camera. Upon completion of the freshman year students majoring or minoring in Photography may wish to purchase their own professional equipment.

Cost. Students enrolled in photography courses should be prepared to meet expenses for consumable supplies (film and paper). The costs for each class varies depending upon actual consumption of materials. However, a student should expect to spend a minimum of $125 per course. A nominal laboratory fee is charged for some classes.

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PHOTOGRAPHY COURSE DESCRIPTIONS

PHO 181 INTRODUCTION TO PHOTOGRAPHY. This is a beginning course intended for non-photography majors. Content of the course includes a study of cameras, photographic materials, and visual principles. Students must provide a 35mm camera. May be applied toward a minor in PHO. Credit 3.

PHO 182 PHOTOGRAPHIC PRACTICES I. This course provides a foundation for the further study of photography by photo majors. The fundamental principles and practices of this medium are explored and applied in practical assignments including darkroom work. A 35mm single lens reflex camera that can be operated manually is required. Credit 3.

PHO 183 INTRODUCTION TO FILMMAKING. This course introduces the student to the fundamental principles and practices of motion picture production. Topics introduced in lectures and discussion include screen-writing, pre-production planning, filming, and post-production. Credit 3.

PHO 184 PHOTOGRAPHIC PRACTICES II. This course is a continuation of PHO 182 and is designed to give additional laboratory experience in order to develop professional skills. Prerequisite: PHO 182. Credit 3.

PHO 231 PHOTOGRAPHIC DESIGN. Students are introduced to the basic principles of visual design as they apply specifically to photographic media and methods. Prerequisite: PHO 182. Credit 3.

PHO 232 VIEW CAMERA TECHNIQUES. This course introduces the student to the various uses of the 4 x 5 view camera. Technique of processing and printing large format black and white negatives are presented, and control of outdoor lighting situations is emphasized. Prerequisites: PHO 182 and 184. Credit 3.

PHO 235 HISTORY OF PHOTOGRAPHY. A study is made of the history of photography from its earliest beginnings. Technical, visual, aesthetic and social aspects are considered. Credit 3.

PHO 262 INTRODUCTION TO PORTRAIT PHOTOGRAPHY. A study is made of fundamental studio lighting and posing. Processing and printing of black and white portraits is taught with emphasis on professional quality. Prerequisite: PHO 182 and 184 or consent of instructor. Credit 3.

PHO 263 COMPUTER-BASED PHOTOGRAPHIC IMAGING. This course will present to a student the tools and technique of photographic imaging, manipulation, and printing on computer-based equipment. Credit 3.

PHO 282 INTRODUCTION TO COLOR PRINTING. The student will learn how to properly expose color negative film and how to make color corrected prints from negatives. Professional print quality will be stressed. Learning how to work with professional color labs will be an important part of the course. The student will also be introduced to copy stand work using transparency materials. Prerequisites: PHO 182 and 184. Credit 3.

PHO 333 PHOTOGRAPHIC SCIENCE. In this course, students undertake a serious study of the scientific aspects of photography. Major topics of study include: physical aspects of light, lenses, exposure, light sensitive materials, sensitometry, tone reproduction, and future technologies. Prerequisite: Junior standing. Credit 3.

PHO 337 ALTERNATIVE PHOTOGRAPHIC PROCESSES. In this course students are introduced to a variety of non-standard photographic processes. Prerequisites: PHO 182, 184, and 232. Credit 3.

PHO 361 ADVANCED PORTRAIT PHOTOGRAPHY. This course is a continuation of PHO 262 and is designed to introduce the student to advanced studio techniques. Students will work with color materials. Emphasis will be placed on development of a personal style of portraiture. Prerequisite: PHO 262 and 282 or consent of instructor. Credit 3.

PHO 362 COMMERCIAL PHOTOGRAPHY. This course is a continuation of PHO 232 and is concerned with producing commercial photographs in the studio as well as on location outdoors using view camera equipment. The student will be introduced to the use of 4 x 5 transparency color film. Professional quality will be stressed. Prerequisite: PHO 232 or consent of instructor. Credit 3.

PHO 364 FILM APPRECIATION. A critical examination of the unique way in which movies tell their stories. Each semester a different film genre such as science fiction, documentary, Film Noir, or the films of one director or actor are examined. May be repeated for a total of 6 hours. Credit 3.

PHO 381 EXHIBITION PHOTOGRAPHY. The course deals with the fundamentals of gallery exhibition. Emphasis is placed on developing and promoting a personal photographic style. A study is also made of archival techniques. Prerequisite: 6 hours photography. Credit 3.

PHO 430 DIGITAL PHOTOGRAPHY. This course explores the creation, manipulation, and use of the digital image. It includes experience in the use of 3-D, page layout, video, and multi-media applications in visual communication. Credit 3.

PHO 462 PHOTOGRAPHIC FIELD STUDIES. This course provides the student with the opportunity to gain valuable experience photographing on location. The student will photograph architecture, art, sculpture, religious symbols and photographic happenings that can only be studied outside the studio. Course content will vary each semester, with an emphasis on hands-on application. A significant portion of class time will be devoted to critique of student work. May be repeated for a total of 6 hours. Credit 3.

PHO 464 LANDSCAPE PHOTOGRAPHY. In this course students are introduced to those specific principles and practices that pertain to photographing the landscape. May be repeated for a total of 6 hours. Credit 3.

PHO 484 ADVANCED COMMERCIAL PHOTOGRAPHY. This course introduces the student to the skills and techniques of commercial photography meant for reproduction. Exposing color transparencies of various subject matter including architecture, product, fashion/glamour, and food is emphasized. Studio electronic flash equipment is introduced and a study of graphic art reproduction is also undertaken. Prerequisites: PHO 232 and 362. Credit 3.

PHO 487 EXPRESSIVE PHOTOGRAPHY. An exploration is made of the creative application of the photographic image as a means of personal expression. Course requirements include the completion of a portfolio of creative work. May be repeated for a total of 6 hours. Prerequisites: 15 hours of photography or consent of instructor. Credit 3.

PHO 489 ADVANCED COLOR PRINTING. This course introduces the student to the specialized services of a professional photographic laboratory. Special techniques involving contrast masking and the use of color print analyzers are presented. A variety of color materials such as color internegative film, duplicating films, print films, Ektachrome Infrared Film, and reversal print materials are introduced and explained. Prerequisites: PHO 282 and 232. Credit 3.

PHO 491 PHOTOGRAPHY LABORATORY OPERATIONS. The purpose of this course is to introduce the student to the techniques, procedures, and equipment involved in the operation of a professional photographic processing laboratory. Special emphasis is given to understanding the theories of chemical performance, quality assurance; and equipment design, function, operation and maintenance. Prerequisites: PHO 281, 282, and 489. Credit 3.

PHO 495 PORTFOLIO. This course is designed to assist the students in preparing a final presentation portfolio. Recommended for all graduating seniors. Credit 3.

PHO 499 DIRECTED STUDIES. This course is provided to allow the student, under the supervision of a faculty member, to develop specialized skills, to conduct an investigation into an area of special interest or to set-up and complete an internship with an established professional photographer. Regular meetings will be held with the faculty sponsor. The course will culminate in a portfolio of photographs and/or a scholarly written report. Departmental approval is required before student may enroll in this course. May be repeated or taken concurrently to a maximum of 6 hours. Variable credit.

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Radio/Television/Film Program

PROGRAM COORDINATOR: Maryjo Adams Cochran
FACULTY: DeMars, Dunlap, Prisco, White

Curricula: Major in Radio/Television/Film

BACHELOR OF ARTS

First YearCreditSecond YearCredit
RTF 116, 163, 178, 263 10 RTF 116, 264, 265, 3198
ENG 164, 1656ENG 265, 275, or 2953
FL (one field) 8ENG (200 level or higher) or SCM 162 3
MTH (164 or approved substitute)3FL (one field)6
MTH (excluding MTH 031D, 032D), CS, statistics,or PHL 262 or 3623 BIO, CHM, GEL/GEO 141, or PHY (from two different departments)8
HIS 163, 164 6
KIN 215 or accepted substitute134
KIN activity or accepted substitute 1-3
32-34
Third YearCreditFourth YearCredit
RTF 270, 330, 373, 377 12RTF 319, 371, 476, 47910
POL 261, POL elective6 Criterion VI9
ART, DNC, MUS, or THR, or PHL 366 6 Minor 11-12
PHL elective 330-31
Minor6
33

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BACHELOR OF FINE ARTS

First YearCredit Second Year Credit
RTF 116, 163, 178, 263 10RTF 264, 265, 270, 37312
ENG 164, 1656 RTF 116, 3192
HIS 163, 1646 ENG 265, 275, or 2953
MTH (164 or approved substitute)3SCM 1623
CS3POL 261, POL elective6
KIN 215 or accepted substitute 1BIO, CHM, GEL/GEO 141, or PHY
(from two differentdepartments)
8
KIN activity or accepted substitute1-3
30-3234
Third YearCreditFourth YearCredit
RTF 330, 377, 479
plus 15 advanced hrs.
24RTF 371, 476,
plus 12 advanced hrs.
18
RTF 319 1Criterion VI 3
ART, DNC, MUS, or THR 3Electives11
Criterion VI632
34

Bachelor of Fine Arts. Courses in five areas are included in the RTF/BFA degree. Students may select courses from Advertising, Broadcast Journalism, Marketing and Management, Production, and Promotion and Public Relations. Courses are selected in keeping with the student's career goal.

All RTF majors are required to be registered for a laboratory in this field each term they are enrolled at SHSU. These hours do not reduce the requirements for 3- and 4-hour courses necessary for the major. However, students only need to be enrolled in one lab per term.

RTF Minor. The following courses: RTF 116 (repeated twice for credit), 163, 178, 263, 264, 270, 319, and six hours upper-level courses (excluding workshops and practicums).

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RADIO-TELEVISION-FILM COURSE DESCRIPTIONS

*RTF 116 RADIO WORKSHOP I. All workshops are practical production efforts. RTF 116, 318, and 319 may be repeated for credit. To be taken concurrently with RTF 163. Credit 1.

*RTF 117 RADIO WORKSHOP II. To be taken concurrently with RTF 264. Credit 1.

RTF 163 INTRODUCTION TO BROADCASTING. A survey of the mechanics of audio and video production as related to broadcast law and the operation of studio equipment. RTF 116 must be taken concurrently. Must pass with a grade of C or better to continue with RTF 264 and RTF 270. Credit 3.

RTF 178 ELECTRONIC MEDIA AND SOCIETY. Radio and television in our society and how they affect the individual. A survey of the history of broadcasting with emphasis on contemporary problems. Covers what an informed person should know about a station, the FCC, voluntary codes, networks, advertising agencies, audience ratings, new technology. Credit 3.

RTF 263 BEGINNING WRITING AND SCRIPTING FOR THE MEDIA. [COMM 2339] Structuring and scripting the materials used in various types of radio-television-film presentations, covering the style, forms and content needed for effective copy (typing skills are required). Credit 3.

RTF 264 BASIC AUDIO PRODUCTION. [COMM 2303] Study and repeated practice in the use of microphone techniques, music, and sound effects. Each student receives intensive practice in actual production. Productions of sufficient merit have the possibility of being broadcast. RTF 117 must be taken concurrently. Prerequisites: RTF 163 with a grade of C or better and 263. Credit 3.

RTF 265 MEDIA PERFORMANCE. Speech in the radio-television-film situation, preparation and presentation of material commonly used in those mediums, and practice of useful techniques with microphones and cameras. Designed for RTF majors, but also appropriate for those in many professional fields where a knowledge of presenting one's self to the best advantage on the air is important. Prerequisite: RTF 163 with a grade of C or better. May take concurrently with RTF 163. Credit 3.

RTF 270 BASIC VIDEO PRODUCTION. Study of basic production techniques. Students gain practice in directing and producing different types of television programs. Prerequisites: RTF 163 with a grade of C or better, 263 and 264 . RTF 319 lab must be taken concurrently. Credit 3.

RTF 318 TELEVISION WORKSHOP. (TV News workshop to be taken concurrently with RTF 374.) All workshops are practical production efforts. RTF 116, 117, 318, and 319 may be repeated for credit. Credit 1.

RTF 319 TELEVISION WORKSHOP. All workshops are practical production efforts. RTF 116, 117, 318, and 319 may be repeated for credit. Credit 1.

*RTF 330 CRITICISM OF ELECTRONIC MEDIA. An analysis of the impact of contemporary electronic media on today's society. Prerequisites: RTF 178 and 263. Credit 3.

RTF 335 SINGLE CAMERA AND EDITING PRODUCTION TECHNIQUES. Study and repeated practice in camera operation, video editing, and post-production processes. Prerequisites: RTF 163 with a C or better and 263, 264 and 270. RTF 319 lab must be taken concurrently. Credit 3.

RTF 370 MEDIA PROGRAM PLANNING AND SCRIPTING. Study of the research, legal clearances, budgeting and funding, resource management and scheduling. Prerequisites: RTF 163 with a grade of C or better and 263, 264, 270 and 373. RTF 319 lab must be taken concurrently. Credit 3.

RTF 371 ADVANCED PRODUCTION AND DIRECTING. Assumption of primary responsibility, under faculty supervision, for creating and producing a program series during one semester. Such a series will be designed for use over university facilities. Prerequisites: RTF 163 with a grade of C or better and 263, 264, 270, 373 and 335, 370 or permission of instructor. RTF 319 lab must be taken concurrently. This course may be repeated for credit. Credit 3.

RTF 372 RADIO AND TELEVISION MARKETING. Station sales, market surveys, advertising and public relations; a survey of the manner in which the broadcast media support themselves. Examination of current publications in each of these areas. Sample sales, marketing, advertising and public relations campaigns will be drawn up by each student. Attention is centered not only on professional methods but also on professional ethics. Prerequisites: RTF 178 and 263. Credit 3.

RTF 373 MEDIA SCRIPT WRITING. Writing for radio-television-film, with practice in preparing all necessary types of written material for broadcast: promotion and public service announcements, commercials, and full length programs. Prerequisite: RTF 263. Credit 3.

*RTF 374 BROADCAST JOURNALISM I. Philosophy and techniques of electronic journalism: practice in writing and editing news copy; development of audio/video skills applied to news; discussion of current issues facing broadcast journalists. Concurrent enrollment in RTF 318 (studio crew for newscast) is required. Prerequisites: RTF 163 with a grade of C or better, 263, 264, 270. Credit 3.

*RTF 375 BROADCAST JOURNALISM II. Advanced instruction and practice on student newscast. Students are assigned duties in gathering and writing news, video production, and producing. May be repeated once. Prerequisites: RTF 163 with a grade of C or better, 263, 264, 270 and 374. Credit 3.

RTF 376 ELECTRONIC MEDIA FOR NONBROADCAST APPLICATIONS. An analysis of radio and television as a medium of communication and as a tool for instruction. Practical experience in utilization of available resources and production of instructional materials for education and industry. Prerequisites: RTF 163 with a grade of C or better, 263, 264, 270. Credit 3.

RTF 319 lab must be taken concurrently. Credit 3.

RTF 377 COMMUNICATION RESEARCH METHODS. Introduction to the study of the methods of research in communication with special emphasis on broadcast communications. Application of scientific methods of communication research. Design of communication studies for laboratory and field examination and sample surveys. Prerequisites: RTF 178, 263 and MTH 164 or 170. Credit 3.

RTF 378 BROADCAST PROGRAMMING. Audience psychology and principles of audience analysis. Examination of methods for determining characteristics of greatest program appeal to a desired audience. Examination of program types, ratings, and program selection. Prerequisite: RTF 178 and 263. Credit 3.

*RTF 379 MULTI-CAMERA DIRECTING AND FIELD PRODUCTION. Study of the technique and approaches to multi-camera directing. Emphasis on ability to adapt to varied projects and circumstances of production including sports, dance, music and special event coverage. Prerequisites: RTF 163 with a grade of C or better, 263, 264, 270. Credit 3.

Concurrent enrollment in RTF 319 is required.Credit 3.

RTF 380 BROADCAST SALES. This course includes the basic tools of the salesman in developing accounts and designing and developing sales campaigns specifically for the broadcast media. Included are strategies for the interviews and meetings leading to the actual close of the sale and the implementation of the commercial process at the local, regional, and national levels. Prerequisites: RTF 178, 263 and 372 or consent of instructor. Credit 3.

RTF 472 NEW TECHNOLOGY AND THE RADIO/TELEVISION INDUSTRY. A study of new technology, cable and related industries with emphasis on their relationship to and integration into the broadcast communication field. This course will cover financing, operation, programming, and franchising. Prerequisites: RTF 163 with a grade of C or better, 263, 264, 270 and junior standing. Credit 3.

RTF 474 INTERNATIONAL/INTERCULTURAL COMMUNICATION. Study of comparative media systems, with stress upon problems of present day developing nations in the effective use of mass media. Some consideration of media and methods by which peoples speak from country to country. Emphasis will be placed on media as instruments for change. Prerequisites: RTF 163 with a grade of C or better, 178,263, or junior standing. Credit 3.

RTF 475 RADIO AND TELEVISION MANAGEMENT. A study of station procedures, problems, and management responsibility. Covers required reports (FCC), financial problems, personnel organization and management, public service responsibilities in comparison to profits, the station's position within the social structure of an area, and all the problems involved in keeping a station operating successfully. Prerequisites: RTF 178, 263 or junior standing. Credit 3.

RTF 479 COMMUNICATION LAW: ELECTRONIC MEDIA. The law as it applies specifically to radio, television, cable and other related technology. A study of current statutes and regulations with precedent cases. The structure and work of regulatory agencies, as well as industry policies and codes are examined. Prerequisite: RTF 178, 263 or junior standing. Credit 3.

RTF 493 UNDERGRADUATE SEMINAR IN BROADCASTING. An independent study course for the undergraduate student which will allow him/her to pursue a particular problem beyond the limits of current offerings including internships and student station management positions at both Cable Channel 7 and KSHU. The problem, however, will be within the student's area of specialization. Prerequisite: Permission of the RTF Program Coordinator. May be repeated for credit. Credit 3.

*RTF 494 PROFESSIONAL SEMINAR IN MASS MEDIA. A survey of current material dealing with all phases of mass media. Investigation of new trends in broadcast production, management, research, programming, and government regulation. Problems of educational and industrial mass media are covered as well as those of commercial broadcasting. Prerequisite: Senior standing. Credit 3.

* Subject to action by the Board of Regents, The Texas State University System, and the Texas Higher Education Coordinating Board.

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Speech Communication Program
PROGRAM COORDINATOR: TERRY M. THIBODEAUX
FACULTY: Aungst, Butler, Collins, Hatton, Richardson

PROGRAM OPTIONS AND CERTIFICATIONS

Speech Communication Major: Students choosing to pursue a Bachelor of Arts degree with a major in Speech Communication must complete at least 30 hours of credit in Speech Communication (SCM) courses, including at least 15 hours of advanced courses in the program. The required SCM courses and other requirements are contained in the suggested curriculum sequence below.

Curriculum: Major in Speech Communication

BACHELOR OF ARTS

First YearCreditSecond Year Credit
SCM 161, 286 6SCM 162 or 233, 284 6
ENG 164, 1656ENG 265, 275, or 2953
HIS 163, 1646POL 2613
FL (one field)8FL (one field)6
KIN 215 or accepted substitute1MTH (164 or approved substitute) 3
KIN activity or accepted substitute 1-3 BIO, CHM, GEL/GEO 141, or PHY
(from two different departments)
8
28-30
Elective 3
32
Third YearCreditFourth Year Credit
SCM (advanced)9SCM 481 and 3 hours
advanced SCM
6
Minor 9
POL elective3Minor 9
ART, DNC, MUS, or THR, or PHL 3663ART, DNC, MUS, THR, or PHL 366 3
MTH (excluding MTH 031D, 032D),
CS, statistics, or PHL 262 or 362
3 Criterion VI6
Electives 7
Criterion VI331
PHL elective 3
33

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Speech Communication Minor: Students choosing a minor in Speech Communication must complete at least 18 hours in the program, including SCM 161, 162 or 233, 286, and at least 6 advanced hours.

Speech Communication with Secondary Teaching Certification: Students seeking Secondary Teacher Certification in Texas with Speech Communication as the major (first teaching area) must complete the same requirements as for the major listed above, except for one additional requirement. SCM 490 is required as part of the 30 hours of SCM courses for the major.

Students seeking Secondary Teacher Certificationn in Texas with Speech Communication as the minor (second teaching area) must complete 24 SCM hours. In addition to the requirements for the non-teaching minor listed above, SCM secondary education minors must complete an additional 6 advanced credit hours, including SCM 490, for a total of 12 advanced hours and 24 SCM hours altogether.

Elementary Teacher Certification: Students seeking Elementary Teacher Certification in Texas with a Specialization in Speech Communication must complete 24 SCM hours. (Note: SCT is the computer prefix for this specialization.) Required SCM courses include: 131, 162, 233, 286, 384, and 9 hours advanced SCM electives. Student with this specialization should see Speech Communication Program Coordinator for advisement.

AWARDS AND SCHOLARSHIPS

The Speech Communication Program offers several scholarships to its students. The Earl Huffor Award is given to the outstanding competitor(s) on the Bearkat Forensic Team. The Pete Seale Award is given to an outstanding student majoring in Speech Communication. The Katy and E. Don Walker, Sr. Endowed Scholarship is awarded to oustanding student(s) in Speech Communication based on gradepoint average, performance in Speech Communication (SCM )classes, faculty recommendations, and record of service to the program. Most scholarship deadlines are in March for the following academic year. Contact the Speech Communication Program Coordinator for information and applications.

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SPEECH COMMUNICATION COURSE DESCRIPTIONS

SCM 111 PRACTICUM IN SPEECH. Study and practice in interscholastic speech and/or debate; speeches, performances, projects, and participation in the university's forensic program. May be repeated once for credit. Approval by Forensic Advisor required. Credit 1.

SCM 131 INTRODUCTION TO HUMAN COMMUNICATION. A survey of the speech communication field. Students will be introduced to the basic principles, concepts, and modes of human communication in the contemporary world through class activities, projects, and lectures. Offered only in Spring Semesters. Designed for non-majors. Credit 3.

SCM 161 PUBLIC SPEAKING. An introductory course in research, composition, organization, and delivery of informative and persuasive speeches for various purposes and occasions. Includes strategies for reducing speaker apprehension. Credit 3.

SCM 162 VOICE AND DICTION. The study of effective voice development and phonetics with practice in phonation and articulation. Credit 3.

SCM 233 ORAL INTERPRETATION. [SPCH 2341] The study of theories and techniques for analyzing and interpreting literature. Emphasis is on the oral presentation of various literary forms. Offered only in Spring Semesters. Credit 3.

SCM 282 SPEECH FOR BUSINESS AND THE PROFESSIONS. [SPCH 1321] This course examines theory and research in interpersonal principles, leadership strategies, listening, and nonverbal communication. Emphasis is on the application of this knowledge to develop communication skills in settings such as interviewing, group decision-making, speech preparation and presentation. Not for Speech Communication majors, minors, or specializations. Credit 3.

SCM 284 ARGUMENTATION AND DEBATE. [SPCH 2335] A study of argumentation as a type of discourse and an instrument of critical decision making. Instruction and practice research in analysis, organization, use of evidence, refutation, and delivery. Offered only in Spring Semesters. Prerequisite: SCM 161 or permission of the Program Coordinator. Credit 3.

SCM 286 INTERPERSONAL COMMUNICATION. Integration of communication research and theory with the application of social interaction skills in various contexts. Topics include perception, listening, conflict management, and the development and maintenance of relationships. Credit 3.

SCM 311 ADVANCED PRACTICUM IN SPEECH. Advanced study and practice in interscholastic speech and/or forensics. May be repeated, but no more than six hours may be accumulated. Approval required from the Forensic Advisor. Credit 1.

SCM 330 ADVANCED PUBLIC SPEAKING. An advanced course in the composition and delivery of speeches. Prerequisite: SCM 161. Credit 3.

SCM 360 ORGANIZATIONAL COMMUNICATION. Course focuses on communication within and between organizations. Topics include leadership, motivation, superior-subordinate relationships, conflict resolution, and problem-solving. Credit 3.

SCM 365 NONVERBAL COMMUNICATION. The study of the dimensions and applications of nonverbal communication, including body language, vocalic, facial, and gestural communication. Students will apply current theory and research in nonverbal communication to their own communication. Offered only in Fall Semesters. Credit 3.

SCM 380 GREAT AMERICAN SPEAKERS. An examination and application of significant speakers, speeches, campaigns, and movements in U.S. history to 1900. Credit 3.

SCM 381 CONTEMPORARY SPEAKERS. A critical study of modern social movements and campaigns through analysis of speakers and speeches, 1900 to present. Credit 3.

SCM 382 PERSUASION. A study of the principles of attitude change and theories of persuasion as they apply to the speaker, political campaigns, and social movements. Some presentations required. Prerequisite: SCM 161. Credit 3.

SCM 383 SMALL GROUP COMMUNICATION. An examination and application of the research, theories, and practices of interaction, leadership, and problem-solving in formal and informal small group settings. Credit 3.

SCM 384 SPEECH FOR TEACHERS. Designed primarily for prospective teachers, this course focuses on the research, theory, and practice of communication in classrooms as well as other instructional settings. Students will organize and present formal and instructional presentations in simulated classroom situations. Limited to juniors and seniors. Credit 3.

SCM 433 ADVANCED ORAL INTERPRETATION. Advanced course in the performance of classical and contemporary literature, emphasizing its selection, adaptation, and presentation. Prerequisite: SCM 233. Credit 3.

SCM 481 RHETORICAL AND COMMUNICATION THEORY. A survey of classical and modern theories of rhetoric and communication and their application in analyzing speakers, speeches, campaigns, and movements. Offered only in Fall Semesters. Credit 3.

SCM 490 DIRECTING SPEECH ACTIVITIES. A hands-on course designed to assist the student in understanding and practicing the skills necessary for effective leadership in the classroom and competitive areas. Students are required to develop materials necessary for teaching debate, public speaking, and interpretation.

SCM 491 UNDERGRADUATE SEMINAR IN SPEECH COMMUNICATION. This course allows a student to pursue particular problems or issues beyond the limits of current course offerings. The problem or issue, however, will be within the student's area of specialization. This course may be taken for Academic Distinction credit. See Academic Distinction Program in this catalogue. Prerequisite: Permission of the Program Coordinator. May be repeated for credit. Credit 3.

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