CHAIR: ROGER
D. ABSHIRE
FACULTY: Capps,
Duffy, Earl,
Gentry, Kilbourne, Kohers,
Lewis, Lovell,
Kline, Mehta,
Reed, Sower,
Thornton, Walker
The mission of the Department of Management and Marketing is to advance the mission of the College of Business Administration. The Department’s Mission is to furnish students the requisite knowledge and skills to be successful in management, marketing, or related careers and to pursue graduate studies. The department is committed to excellence in teaching, intellectual contributions, and service.
The Marketing program is designed to prepare students to make marketing decisions which facilitate the organization in achieving its objectives.
*Subject to action by the Board of Regents, The Texas State University System and the Texas Higher Education Coordinating Board.
First and second years are
the same as for Management.
| Third Year | Credit | Fourth Year | Credit | |
| MKT 371, 378, 472 | 9 | MKT 473, 478 | 6 | |
| MGT 380 | 3 | MKT 372, 374, 376, 466, 470, or 477 | 6 | |
| FIN 367, BAN 363, GBA 281 | 9 | GBA 389 | 3 | |
| ACC 369 | 3 | ECO 367, 467 | 6 | |
| MIS 388 | 3 | MGT 475, 476 | 6 | |
| Electives | 3 | Electives | 6 | |
| 30 | 33 |
A minor in Marketing (21 hours) is available to all bachelor degree programs that permit a minor. The minor in Marketing requires MKT 371, 378, 473; and 12 additional advanced hours in MKT.
MARKETING COURSE
DESCRIPTIONS
MKT 371 PRINCIPLES OF
MARKETING. This course includes marketing functions, transportation,
assembling, storage, trade channels, cost, co-operative marketing, trade
association, market analysis, marketing structures and agencies, types
of middlemen, international marketing, and current marketing practices.
Prerequisite: ECO 230 or 233. Credit 3.
MKT 372 ADVERTISING PRINCIPLES.
Advertising fundamentals in relation to modern business activity, fields
of advertising, campaigns, appropriations, media and survey of activities
of those engaged in advertising work studied. Credit 3.
MKT 374 SALES MANAGEMENT.
A study of the Selling process and the principles involved in the managing
of the selling function. Provides an overview of the field of sales management
and the role of the sales manager. Prerequisites: MKT 371, MGT 380. Credit
3.
MKT 376 RETAILING. This
course includes the evolution of retailing, the scope of retailing, store
location, store layout, organization, the customer, buying markets, receiving
and marketing merchandise, mark-up, stock control, merchandise plan, fashions,
retail credit, accounting, insurance, and sales promotion. Prerequisite:
MKT 371. Credit 3.
MKT 378 CONSUMER BEHAVIOR.
A study of consumer decision-making processes in marketing and the
factors that influence these processes. Prerequisite: MKT 371. Credit 3.
MKT 430 PROBLEMS IN MARKETING.
The credit in this course varies according to the work performed. The
student may pursue special studies for which a special course is not organized.
Prerequisites: 30 hours in Business and Economics and consent of the instructor.
This course may be taken for the Academic Distinction Program. Credit 1,
2, or 3.
*MKT 466 SERVICES MARKETING
MANAGEMENT. This course examines the characteristics of the service
domain. The planning, organization, production, and marketing of quality
services will be the focus of the course. Prerequisites: MGT 380 and MKT
371. Credit 3.
MKT 470 INTERNATIONAL
MARKETING. Surveys the economic, cultural and political foundations
of international marketing systems, the foreign consumer, product policies,
and distributional structures as well as the promotional and marketing
research phases of foreign operations. Prerequisite: MKT 371. Credit 3.
MKT 472 MARKETING RESEARCH.
The study of methods of collecting and analyzing information to be
used in determining marketing strategy and making marketing decisions.
Prerequisites: MKT 371, BAN 363. Credit 3.
MKT 473 MARKETING MANAGEMENT.
Application of managerial principles in the development and execution of
marketing strategy. Prerequisite: MKT 371. Credit 3.
MKT 477 MARKET CHANNELS.
A study of the characteristics, services and interrelationships of
organizations that move goods and services from points of production to
points of consumption. Prerequisite: MKT 371. Credit 3.
MKT 478 MARKETING COMMUNICATION
AND PROMOTIONAL STRATEGY. A study of contemporary problems in all areas
of marketing and how they affect present and future marketing decisions.
Prerequisite: MKT 371. Credit 3.
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